Production Values

A White Paper for Marketing Professionals

Trimming 10% from a media buy could mean losing 10% of your reach and frequency. But pinching 10% from production values could make the message ineffective, costing you 50% to 80% of your investment.

Inexpensive
is
prudent
is
expected
is
cautious
is
unexceptional
is
obvious
is
ordinary
is
ignored
is
ineffective
is
expensive.

oh.

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